"The entrepreneur is the one who shakes up established circuits and challenges the status quo, not hesitating to take the initiative to respond, on his own scale, to as yet unidentified, unsatisfied or new needs."
Who are we ? Your first contact for tourism entrepreneurship in the region
The Société de Développement Régional pour la Promotion des TPE et PME Touristiques du Souss Massa (SDR TPMET SM) plays a crucial role in tourism entrepreneurship in Morocco’s Souss Massa region. This organization is the fruit of His Majesty Mohamed VI’s vision to support these small and medium-sized businesses, which make up 95% of the Moroccan economy, by creating jobs and generating wealth locally.
The Covid19 pandemic hit these businesses hard, prompting the creation of SDR TPME Touristiques Souss Massa in 2022, a pilot project to support tourism businesses in Agadir Souss Massa. Its aim is to diversify the tourism offering, support events and innovation, structure tourism SMEs, provide strategic tools and support policies, as well as investment support. In a post-Covid context, it also strengthens the regional tourism dynamic, contributing to the reputation of the Agadir Souss Massa destination and the sustainability of tourism businesses.
At the same time, the SDR TPME Touristiques Souss Massa is lobbying the authorities to integrate the needs of VSEs and SMEs into regional and national policies. It works with various partners to facilitate access to procedures and tools for these companies.
Main objectives
Foster a culture focused on excellence
Revitalize the local tourism economy by stimulating the creation of sustainable jobs
Optimize the competitiveness of tourism products and services in the Souss Massa region
Guarantee the strengthening of the skills of professionals in the tourism sector
Optimize coordination through a centralized point
Promote tourism businesses regionally, nationally and internationally
Strengthen tourism that integrates, respects ethics and prioritizes sustainability
S.M.A.R.T. Tourism
The S.M.A.R.T. program Tourism of the SDR TPME tourist Souss Massa offers you personalized solutions to achieve your growth objectives in a controlled and profitable manner, while promoting innovation and security of your tourist services. Don't wait any longer to give new impetus to your business!
A strong territorial anchor
We provide our support to small and medium-sized businesses in the tourism sector, whether already established or emerging, in all prefectures and provinces of the Souss Massa region. With our location in Agadir and in-depth knowledge of the region and its socio-economic developments, we are able to closely understand local needs and respond quickly to your requests.
Tourism sectors concerned
To whom S.M.A.R.T. Tourism is aimed at?
For business creators or investors:
The S.M.A.R.T. program Tourism offers much more than just support. It offers highly effective operational solutions at all stages of the development of your tourism project, thanks to specialized and transversal expertise. In addition, it provides you with the necessary tools to meet the present and future challenges of the tourism sector. This program is also committed to encouraging entrepreneurship and innovation, providing an opportunity for individuals who are passionate about tourism and entrepreneurship.
What are the advantages for you, a business creator?
Relevant tools
The provision of tools to realize ideas in optimal conditions
Expert support
Building an efficient business with expert assistance
Effective management
Providing tools to make it easier to get started and manage
Financial tools
Access the most advantageous financing to realize a sustainable and viable business project
Facilitated access to markets
Support for market penetration
For managers of VSEs or SMEs or tourism entrepreneurs:
As managers of tourism businesses that create growth and jobs, you are faced with increasingly complex challenges. With multiple tasks to manage and priorities to juggle, it can be difficult to dedicate enough time to the essential strategic aspects of your business. The S.M.A.R.T. program Tourisme offers various solutions adapted to your needs, flexible in duration and offering support that is both pragmatic and constructive. By transforming your business, you will be able to seize new growth opportunities by overcoming obstacles related to development, training, financing, as well as improving your tourism offers, products and services, and your operational management.
S.M.A.R.T. Tourism supports you in:
Growth and competitiveness
Promote the growth and efficiency of your business so that it is more competitive
Transformation and efficiency
Accelerate the transformation process and improve its efficiency
Recovery and resilience
Anticipate obstacles and encourage the ability to bounce back
Quality financing
Obtain optimal access to quality financing
Agile and strategic management
Lead the business with agility and strategic vision
Strengthened positioning
Strengthen your positioning and explore new outlets
Creativity and innovation
Facilitate the realization of innovative and imaginative projects
Our method: co-construction
The convergence of your expertise and that of our team will allow us to target the essential aspects to successfully transform your business.
Our approach places paramount importance on human interactions and consolidates the achievement of our mission. With this in mind, we listen to your concerns and objectives, we analyze the context, then we present the different options available to you. So you make informed decisions. The objective is to strengthen your key value-creating assets while transforming your weaknesses into advantages.
In addition, we encourage connections with other business creators, entrepreneurs or managers so that this mutual collaboration is beneficial for everyone. Our initiative to connect tourism stakeholders in Agadir Souss Massa through events, networking and other initiatives is part of this. In addition, our privileged relationships with all stakeholders in the tourism industry are crucial for the overall influence of the destination.