Tourism, in the context of the “new normal” following the Covid-19 pandemic, is undergoing a number of changes. Understanding these trends is crucial to understanding travelers’ expectations.
- Health and safety standards
One major trend that stands out, as confirmed by all industry professionals, is compliance with health and safety standards. This is a recurring demand from visitors, who are legitimately seeking reassurance in the wake of the pandemic. It is crucial to integrate this dimension into marketing strategies for tourism products and services.
Leisure and entertainment activities The second major trend observed in this post-pandemic period concerns recreational and entertainment activities. Tourists prefer open-air activities, water sports and outdoor pursuits, with a clear preference for nature-based experiences. Customers are looking for destinations that offer these types of activities, and experiential tourism plays an essential role in this context.
Local tourism Local tourism has gained in importance following the periods of confinement. Morocco’s domestic market is growing significantly, with Moroccans showing a marked preference for seaside destinations and family travel.
Healthy food Alongside hygiene and safety, tourists are increasingly attracted by healthy, organic and local food. The aim is also to contribute to the local development of the destinations we visit.
Sustainability Interest in organic is linked to the quest for sustainability. Travelers are increasingly aware of the need to protect the environment, a concern reinforced by recent heat waves. They seek to limit their environmental impact, in particular by taking into account the impact of travel on climate change and considering carbon offsets.
Using technology
The Internet of Things is already widely used in the hotel industry in Europe and North America, and travelers appreciate these technological advances. The adoption of technological tools has become essential for industry professionals. Virtual reality and 360° hotel tours are particularly popular.
Immersive experiences
Authentic, local experiences are attracting new customer segments in search of authenticity and a break from everyday life. Sharing the local way of life or taking part in local cultural events is becoming a notable tourist trend.These seven major trends in current and future tourism provide a source of inspiration. Don’t hesitate to contact us if you’d like us to help you create a tourism project or transform your business to meet these new customer expectations.