Trend monitoring
To get an overview of current tourism trends, we use the “Google Trends” tool. The latter calculates the number of searches carried out on the search engine over a given period, on the web or by telephone.
Advantages :
- Analyze trends in the number of searches for one or more keywords over a given period and location;
- Study the progress of certain searches by our target audience in order to monitor trends;
- Evaluate the reputation and appeal of a company, product or destination;
- Position yourself in terms of tourist destinations by comparing your destination's reputation with that of competitors.