Transformation
Transformation within the company may involve reorganizing a department or service, introducing a new process, marketing a new tourism product or service, outsourcing activities, or adopting new managerial techniques. In the tourism sector, this includes :
- Operationalizing the company,
- The tourism product,
- Tourist services.
Contrary to popular belief, transformation is not just about digitalization. Although the digital transition is crucial in the current context, other types of transformation may be just as essential, depending on the structure and context.
In the past, it was enough to align operational approaches with corporate policy and strategy. In today’s constantly changing environment, it is essential to deploy transformation cycles. Rather than simply following developments, we need to anticipate them and adopt agile approaches for effective change management. This approach gives VSEs and SMEs greater adaptability and flexibility.
To achieve this, it is necessary to draw up a strategy for change, including objectives, resources, budget and other elements essential to the transformation project.
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