- June 24, 2024
- Posted by: SDR TPME
- Categories: Company start-ups, News, Tourism
The Covid-19 pandemic served as a period of accelerated digital training for many. Those who thought they were immune to technological advances, or who left these tasks to Generation Y, have had to adapt quickly. Crises don’t usually create new trends, but rather accelerate the adoption of existing practices.
As in other sectors, tourism is becoming increasingly digital. The pandemic has prompted travelers to make greater use of digital platforms (websites, mobile applications, social networks). This transition is an opportunity for tourism entrepreneurs to invest in digital technology. SDR TPME Touristiques is here to help you implement a digital marketing strategy, by developing your own website, enhancing your social networks, or creating a mobile application.
The majority of tourists use the Internet to obtain information, plan and organize their stay, and compare the best offers. The adoption of these digital tools has transformed travelers’ behavior, integrating the Internet into every stage of their journey: research, booking flights, hotels, activities, etc. Statistics illustrate this trend:
- 89% of tourists used the Internet to prepare their trip,
- 64% used it during their stay,
- 28% used it after their stay.
Digital channels, and social networks in particular, help personalize the tourism offer, inspiring, informing and guiding travelers to map out their itinerary before they even arrive. Digitalization is therefore an essential key to contemporary success. To help you adapt to this new demand, don’t hesitate to contact SDR TPME Touristiques Souss Massa, who will support you in this transition.